3D Signatures

3D Signatures approached us pre-IPO to develop a consistent brand strategy, identity (and yes, presentation design) prior to listing.

Their vision? To change the way that cancer treatment plans are developed by using genomic imaging to – and here was the vital piece – scan telomeres, the tiny tips of the human chromosome.

We looked at the entire patient journey from diagnosis to treatment, and identified the kernel in why they were a game-changer—the power of early diagnosis and targeted treatment can save lives and give people a better quality of life—all through this tiny piece of our genetic structure.

Such a tiny telomere needs a beautiful identity and a clear case for support. That’s what we did.

Project Details

Summer 2016
Brand Strategy
Copywriting
Identity Design
Website Design
Presentation Design
IPO - PR Strategy / Logistics. (We made sure they rang the bell.)

(Image courtesy of the TSX.)

(Image courtesy of the TSX.)